posted on: January 9, 2009
An article written today by MediaPost.com offers the surprising results from two surveys of Baby Boomers. The article serves to dispel the common perception that Baby Boomers have fallen far behind younger generations in both their desire to use and competence with technology:
Boomer consumers ages 50 and older are as likely to own — or plan to purchase — a HDTV, as those ages 49 and younger. And 80% of 60-somethings used a cell phone in the past week — a rate nearly similar to those ages 18 to 34. About 71% of 60-somethings and 52% of 70-somethings used a search engine in the past week, compared with 77% of those ages 18-34.
Many companies are reluctant to upgrade the technology they use to publish information about employee benefits for fear that their older employees would not be savvy enough to use it. This article suggests that Baby Boomers are more than capable of understanding and utilizing today’s technology. Maybe it is time for human resources departments to consider administering their employee discount program through an easy-to-use, efficient, and customizable discount website.