posted on: January 16, 2009
According to a recent Gallup Poll, Americans’ frequent use of the Internet has almost doubled over the last five years; 48% now report using the Internet more than one hour per day compared to 26% in 2002. While the most educated, most affluent, and youngest Americans are those more likely to use the Internet more than one hour per day, the less affluent, non-working, and unmarried are increasing their usage at noteworthy rates.
This widespread increase in Internet usage presents an opportunity for human resources administrators to make their employee discount program more accessible and beneficial to employees. Rather than hosting a list of discounts on the corporate intranet, HR administrators should consider offering their employees the chance to shop and save from the convenience of their home computer. With the Internet still in its infancy according to most technology experts, it is reasonable to anticipate continued growth in Internet use in the years to come.