It’s that time of year again. The leaves are falling, the temps are dropping, and… you guessed it, open enrollment is here!
Open enrollment is one of the most important seasons for human resources professionals, as they seek to communicate changes to health care and retirement plans. This communication must be clear, concise and appropriate for your culture. While there is no one-size-fits-all approach to HR communication strategies, we’re sharing four helpful tools to help you communicate better this year.
4 Helpful Tools for Open Enrollment:
One of the most clever ways to promote open enrollment in your office is an interactive quiz. Ask various questions about an employee’s wants and needs to direct them to a plan that is best suited for them. We love this idea because it makes open enrollment easy to digest for the employee and gives them actionable steps to take.
Chatbots are also a great piece of technology that you can use to your advantage during the open enrollment season. Set up a chatbot to ask frequently asked questions like, “What is a deductible?”, “Is my spouse covered under this plan?”, and “What is my premium?”.
Many human resources professionals are utilizing videos to introduce high-level changes throughout their organization. Think about it. Which would you rather do? Read a long and confusing 5-page document, or watch a 5-minute video? Video is an increasingly popular medium for disseminating information, so why should open enrollment be any different?
While technology is invaluable, there is also a time and a place for people to come into the mix. Make sure managers are meeting with their team one-on-one to answer any questions. Provide training so they know how to answer any concerns employees might have, and make sure your HR team is available and willing to help. You may also be able to bring in your insurance broker to do a lot of the heavy lifting for you!
What tools are you utilizing during open enrollment and how have you found success in the past? Share with us in the comments.