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The ABCs of Why Perks Matter

Back in 2016, Glassdoor predicted that employee perks would be a huge job trend for the year. Well, they weren’t wrong. Three years later, perks are still one of the leading trends throughout the country in workplaces that are looking to offer their employees more than just run-of-the-mill benefits. We know that perks work. (In fact, we like to think of ourselves as perk experts.) But why do they matter?

Here are the ABCs of why perks matter:

  • Show your Appreciation.
  • Foster a sense of Belonging.
  • Create an atmosphere of Consideration.

A is for Appreciation

First, it’s no secret that employees appreciate being recognized for their work. But, for an employer, it can feel difficult to recognize each employee for their contribution in a way that feels meaningful and impactful. That’s where perks come in. Implementing perks as an added bonus for employees sends a message to each one that says, “I see you and I appreciate you.”. Just like you enjoy small acts of kindness from a friend or family member, it feels the same to experience small gestures from your workplace that show you are being thought of and cared for. If you want to go one step further, consider a rewards & recognition platform for your workplace!

B is for Belonging

Twenty years ago, most workplaces looked the same. Fast forward to 2019 and it’s all about making your company stand out for job-seekers and creating a strong sense of identity for your employees. Perks are a great way to make your culture meaningful. Perhaps it’s having a pet-friendly office space that makes every day “Bring Your (Fluffy) Friend To Work” Day. Maybe it’s offering a paid sabbatical for your employees to develop their professional skills. (Cough, cough, we’ve got both!). Whatever it is, perks like these help illustrate the values and culture of a workplace and create a sense of belonging for your employees.

C is for Consideration

One of the great things about perks is that one size does not fit all, and it doesn’t have to! Offering an option like an employee discount program (we can help you out here!) allows an employer to provide perks to each employee that they can then customize for their own personal preferences. A wide variety of perks, all under one umbrella, means your employees get to choose how and when they want to enjoy their them. Through meaningful discounts, you’re not just checking a box, but providing perks that matter to them.

These days, it’s not just about offering your employees perks that you think might momentarily spark their interest. Instead, we’re focusing on finding perks that actually mean something to them. In doing so, you’re demonstrating your gratitude to each employee, plus setting yourself apart from the rest!

What perks do you offer your employees to illustrate culture and show your appreciation?

4 Ways to Highlight Company Culture Before You Hire

Jessica Herrin, the co-founder of Stella & Dot, said “Shaping your culture is more than half done when you hire your team.” Here at PerkSpot, we agree – culture is one of the most important elements of our company and an incredibly crucial part of our hiring process. But how do you impart your culture to a potential job candidate in a small amount of time, when it’s so important? Try one of these great tips!


We believe there are 4 easy ways to highlight company culture during an interview:

  • Use Social Media
  • Introduce Core Values
  • Involve Other Departments
  • Give an Office Tour

Use Social Media

The average internet user has at least 5 social media accounts. Odds are, the candidate you’re interviewing has at least one, and they’ve used it to scope out your company before even firing off an application. Use this knowledge to your advantage, and show off your culture on social media. Upload fun pictures of company events and outings to your Instagram or post interesting blogs and articles illustrating your company culture. This will give candidates an inside look at the company so they know what to expect.

Introduce Core Values

At PerkSpot, we take our core values seriously, because they are one of the main motivators for what we do and how we do it. Chances are, you created your company culture with your core values in mind, so why not put them on display during the interview process too? If a potential candidate doesn’t feel that they will align with the values you hold dear, there’s a good chance they won’t enjoy the culture you’ve created either.

Inter-Departmental Interviewing

One thing we’ve learned recently is the importance of hiring to add to company culture. Keeping this mentality when recruiting and hiring employees has allowed us to create a diverse and fresh workforce. We are proud of what we’ve created and love to demonstrate this during the hiring process! Be sure to bring in different employees from different departments who you think can both challenge and excite a potential job candidate. Not only will this help you see whether that candidate will work well with your current employees, but it gives the candidate a good idea of the way each employee contributes and adds to your company culture.

Office Tour

You know the popular adage, the eyes are the window to the soul? Well, we believe that the office is the window to the company – and its culture. A potential candidate can learn a lot from surveying the future office he or she could be working in. Before or after the interview, offer a quick tour. Point out interesting decorations, where each department sits, and where employees enjoy hanging out or eating lunch. You put a lot of thought and effort into creating a great environment for your employees to work, so you should show it off! Plus, a quick tour can stir up excitement in a candidate and give them great insights into how your company and its employees interact on a day-to-day basis.

Culture is important to your company, and it should be important to job candidates as well. Each company’s culture is unique – by displaying it for a job candidate, it helps both of you get a better idea of what the other is looking for!

Is There a Difference Between Diversity and Inclusion?

 

….And Do We Really Need Both?

Diversity and inclusion are two of the most popular buzzwords in HR today. But, let’s be honest. How many of us have truly spent the time to break each of these down and what they mean? Do we know the difference between the two? Plus, if they aren’t the same thing, do we really need both?

We’re breaking down Diversity and Inclusion and what these two mean for our businesses

  • Definition of Diversity and Inclusion
  • The Difference Between Diversity and Inclusion
  • Why Diversity Matters
  • Why Inclusion Matters
  • The Case for Both Diversity and Inclusion

Defining D&I:

First, let’s get our definitions straight with Merriam-Webster:

Diversity:

The condition of having or being composed of differing elements. Try thinking of diversity outside of human resources. Really, it’s just adding variety to something. You could have a diverse palate by enjoying foods from different cultures, or a diverse wardrobe that contains all the colors of the rainbow.

Inclusion:

The act of including; the state of being included. For inclusion, maybe it’s helpful to think in terms of membership of a group or club. All the members actively decide to include someone on the outside. This is the act of inclusion.

The Difference Between Diversity and Inclusion

There’s a well-known quote by D&I expert, Vernā Myers, that puts it perfectly, ”Diversity is being invited to the party. Inclusion is being asked to dance.”. Diversity is great because it brings more ideas and perspectives to the table. Inclusion complements diversity by embracing those differences and finding ways to make every perspective feel welcomed and every voice heard.

Diversity Matters

Did you know that more CEOs in America are named David than are women? That’s powerful stuff when you think about the impact on these businesses’ bottom line. In “Diversity Matters” by McKinsey, they surveyed 366 businesses in Canada, Latin America, the U.S., and the U.K. to find out the effect of diversity on financial returns. The findings were significant: Companies in the top for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians, and companies in the top for gender diversity are 15 percent more likely to have higher returns.

Making your workplace more diverse isn’t guaranteed to be easy, but it’s definitely worth it.

Inclusion Matters

Diversity isn’t the only initiative producing high returns. In fact, in a study by Deloitte Australia, reported that when employees felt included, companies saw an 80% uptick in business performance. If this isn’t a case for inclusion, we don’t know what is! Employees who experience inclusion are more motivated to work harder, making a huge impact on the business.

You Need Both Diversity and Inclusion

So what good is a party without a little dancing, right? Diversity and inclusion go hand in hand in building a stronger workplace. Bringing in a ton of new perspectives and ideas is the first step. However, if employees don’t feel comfortable voicing these opinions, it’s a moot point. On the other hand, with nothing but a homogenous group, inclusion loses its power. That’s why diversity and inclusion are two sides of the same token. We have to seek out a diverse workplace. Then, we have to work to make each employee feel included and respected.

We’ve come a long way, but we still have a long road ahead of us. What are some ways your business is making a difference for D&I?

the ultimate guide to a better workplace

Why Managing Isn’t Necessarily Leading

If you’ve been in the workplace for a decent amount of time, you’ve probably noticed that all managers are not necessarily leaders. In fact, sometimes the strongest leaders in the office are not in management at all. Why is that? What are these hidden characteristics that define leaders versus managers?

These are the five ways managers are different than leaders:

1. Leaders inspire others with vision.
2. Leaders practice humility.
3. Leaders trust others to carry out tasks to completion.
4. Leaders are confident, but not overbearing.
5. Leaders think larger than their own point of view.

1. Vision

One differentiating factor between a manager and a leader is that leaders inspire others with their vision. Management requires only that you mandate tasks and ensure that your team is completing them quickly and efficiently. Leadership, on the other hand, means you inspire others to think beyond the task at hand and focus on the overall mission. They inspire employees not just to do the work, but to love it by casting vision passionately and articulately.

2. Humility

Quite possibly the most important trait of a strong leader is humility. That’s why it’s one of our core values here at PerkSpot. We believe a great workplace cannot exist without it. The strongest leaders are ones who aren’t afraid to admit when they’re wrong. They possess the humility to share the spotlight with others, recognizing their achievements and pushing them to be the best version of themselves.

3. Trust

It’s 2019. No one micromanages anymore, right? Unfortunately, micromanagement is still alive and well in our workplaces. Leaders, on the contrary, do not micromanage. True leadership means trusting others to carry out responsibilities. In fact, the best workplaces are those which empower employees to use their strengths. Even the best leaders can’t be good at everything. That’s why it’s important to build a strong team around you and trust them to work together towards your mission.

4. Confidence

Confidence is a common trait among leaders, but not every assertive person in the workplace is a great leader. Any manager can be confident, but leaders are careful not to exhort their confidence over people. Instead, they speak their mind while also listening to other opinions. This trait goes hand in hand with humility, as it takes the perfect balance of both to create great leaders.

5. Perspective

Many managers get lost in their own personal point of view, or even their team’s. Great leaders are able to step outside of their own agendas and look at the greater good. They are able to (confidently and humbly) unify everyone towards a common goal. This is perhaps the most difficult trait to learn, but it’s what truly differentiates a manager from a leader.

Do you manage a team or are you working on your leadership skills? Tell us what you think makes a great leader in the comments.

The Recruitment Resolution Every HR Professional Should Make This Year

According to an article by Entrepreneur, January marks the beginning of a highly active hiring season. Job seekers are putting the finishing touches on their resumes and signing up for every career fair and job alert under the sun to find their perfect position. But what are you doing to find the perfect candidate?


If you’re an HR professional, you probably know it’s shaping up to be a tough season for those filling job openings. If you want yours to be a success, here’s the resolution you should be making this new year:

This year, HR professionals should be thinking like marketers. How can you do this? Here are a few ideas for finding the marketer within:

1. Use Social Media

We all know that social media can be a great tool for communicating with clients and customers, but it’s beginning to make its way onto the recruitment scene as well. Almost 60% of employees said they found their current position with their company through social media. And why not? It’s a cost-free and effective method of finding candidates for a position that you might have never encountered otherwise. If you aren’t using social media platforms to seek out new hires, make 2019 the year when you start!

2. Find Employee Advocates

A great recruitment strategy should let your company culture shine from the inside out. Your company most likely already markets the products or services they offer. This year, up your game by having employees act as brand ambassadors, speaking on reasons why they love working at your company. Create a strong network of individuals who will both fit into your company’s culture, as well as add to it. Place a strong emphasis on your values and mission statement in the job description.

3. Reach out

You can’t expect job applicants to do all the work. In 2019, we aren’t posting a job opening and waiting for applications to pour in. Instead, we’re putting in the work to find the candidate that is just right. Just like marketers use their content to engage potential leads, you can do the same for potential job candidates. Do your research and understand exactly what individual candidates are looking for in their future role, and then show them why you can offer those things.

In 2019, put your efforts towards attracting the top talent. Get in touch with your inner marketer, and it’ll be a breeze!

It’s Time for HR and Recruitment to Take a Break

Over the years, Human Resources has taken on a completely different face. HR no longer means just payroll and workplace conduct. Gone are the days of cheesy corporate videos warning employees informing them of workplace policies. From training and development, HR analytics, strategic planning, and talent acquisition, the roles HR plays are varied.

Which begs the question, where do we draw the line? Should HR really be involved in recruitment and interviewing? Is this their responsibility, and if not, whose is it?

We think it might be time for HR and recruitment to take a break. Here’s why.

It’s Not You, It’s Me

HR may not be to blame for drifting apart. Just as human resources has evolved, so has the talent acquisition field. You won’t find any help wanted ads in the paper. Technology has completely transformed the role of recruitment today. What once functioned under hiring managers and senior leaders, taking orders on which candidate to hire and reaching out to close the deal, now has morphed into a role all on its own. With data and analytics to drive the recruitment process, this has opened the door to a new way of recruiting and created an entity all its own. In other words, it’s not HR’s fault, Talent Acquisition has needs to be fulfilled.

We Should See Other People

Because recruitment isn’t the same as it used to be, it might be time for this department to spread its wings. From building the employer brand to improving the candidate experience, recruitment no longer requires a simple one and done interview process. Which leads us to question where this role should fall within an organization. Should marketing be responsible in order to control the employer brand? Historically, recruitment has fallen under HR simply due to compliance issues, and in light of the #MeToo movement, this may not be changing tomorrow. On the other hand, acquiring talent is a special skill and many argue should not fall under the branch of Human Resources as there is simply too much involved. Perhaps the next stage in the recruitment evolution is moving out from under HR.

I Need to Be Alone for a While

For this reason, many organizations are beginning to create a talent acquisition department that stands on its own. Perhaps the best solution, as the department can collaborate with others but still function as its own entity. Talent acquisition today no longer depends on the human resource department or hiring manager to provide insights into their needs, although still valuable. Instead, these recruiters or TA specialists are experts on the job market and industry trends. As Recruiting Intelligence blog, ERE, states “Although there is merit in partnering with HR and marketing among other key stakeholders, as talent acquisition professionals we provide a unique and invaluable service to our hiring managers, senior leaders, and CEOs…. The emergence of “big data” and metrics helps to identify critical talent, enables us to source more strategically, and provide intelligence on how the competition is performing in efforts to hire talent. “

Do you think Recruiting should break up with HR or are they meant to be together forever? Leave us a comment!

2018 HR Trends

2018 is in full force and we’ve been doing our research to see what’s trending this year for Human Resources.

2018 hr trends

Here are some hot topics we have ahead of us in 2018:

Bring Your Dog to Work Day, Every Day

According to Gallup, six in ten Americans own a pet. As HR looks to attract high quality talent, offering a pet-friendly workplace could be the next sought-after perk for those who don’t want to leave Fluffy at home.

Wellness is Out, Well-Being is In

You may have noticed the trend towards focusing on the whole being, including our mental health, in the last year. Expect more focus on well-being in 2018, as we explore more ways to practice self-care.

Taking a Stand

Nope, we’re not talking about politics. We’re talking taking a literal stand in the office. Ergonomic chairs and exercise balls are taking a back seat to the standing desk trends and more employers seek to offer this option to their employees.

Stay at Home Dads are the New Fad

New tax incentives have made it easier for companies, like Starbucks, to offer more paid leave options for their employees, including paternity leave for new dads. We anticipate they won’t be the only ones offering more paid leave in the upcoming year.

Equal Pay is Here to Stay

Iceland started off the New Year by announcing their new equal pay law that makes it illegal for men to make more than women. Expect more laws, not just policies, to come in 2018.

What else do you think we’ll make history in 2018? Leave us your best guess in the comments!