Scaling Your Culture While Keeping Employees Engaged
When your organization is growing fast, it’s an exciting thing! New clients, new opportunities, new employees – and often new culture brought with them as your organization adapts. But fast-paced growth also comes with its own set of unique challenges; as organizations become bigger and more difficult to manage, more apathetic employees can easily dilute an energetic company culture, tanking employee engagement – and morale with it. Keeping an increasingly large roster of unique employees actively engaged in company culture is a huge challenge. For a growing enterprise, strong, positive cultures are vital for productivity and retention; so you’ll have to tackle the daunting task of scaling culture.
Bring New Employees Into The Conversation
Organizations of any size, even those with codified values, are filled with unspoken norms. These small quirks and daily standards can’t be communicated in onboardings, but they form the most basic building-block of culture. It’s essential that new employees feel a part of these minor daily routines! An excellent way of achieving this is through a monthly meeting where newer employees can discuss the company’s culture. Alternatively, you can assign newer employees a veteran buddy to talk candidly about your ins and outs.
Use Benefits Levers To Provide A Universally Attractive Foundation
Certain traditions, such as monthly gatherings of all staff, may become logistically unfeasible as your organization grows. To replace them, you can leverage digital tools to instead offer benefits with universal appeal. While attractive benefits are no replacement for bottom-up culture, using levers like PerkSpot’s discount program can help engage growing cultures by giving new employees attractive reasons to approach the office with the same enthusiasm of their veteran colleagues.
Be Flexible to New Quirks
With any influx of new employees, or even just a growing scope of your enterprise, it’s important to remember that the organization is never going to be exactly the same as it was – and that’s okay. Scaling your culture is the perfect time to codify your organization’s core values. You’ve got the unique chance now to really identify what makes your culture strong and successful. These core values should be your guiding torch to handling company-wide decisions and day-to-day interactions alike. With confidence in your example-setting, you can help maintain your organization’s positive cultural traits while also allowing new employees to add a piece of their own to the tapestry of your workspace.
Find Ways For Leadership To Engage Organically
It’s true that it’s a bit more difficult to do water-cooler talk over Zoom. Still, whether remote or in-person, it’s important that your organization’s leadership is accessible and engaged. Encouraging lower-pressure get-togethers, lunches, or similar events for teams or individual offices creates an environment where teams and leadership can come closer together. It’s also the perfect setting to reinforce a positive organizational culture!
Growing any organization is an exciting and fast-paced time to be involved, but it’s also a high-pressure environment. While one side of ensuring employee engagement is to provide enjoyable interaction opportunities, the other is to prevent burnout and disengagement through proper support and resources. As long as you can supply both sides of that equation to your employees, old and new, you’ll find any sort of cultural transition a breeze.