The Search for Brandless Employees

Katie Williamson July 20, 2017

A new company recently emerged on the scene that had the PerkSpot office murmuring: Brandless.

Brandless sells consumer goods from groceries to household and office supplies. What makes them unique? Everything is completely generic and only $3. In their words: “Better stuff, fewer dollars. It’s that simple.” By eliminating the costs associated with a name brand, they are able to increase quality and decrease price.

This got us thinking.. What would happen if we eliminated the brand stigma when hiring candidates? What if resumes came without company names like Facebook or Google? Would we still be hiring the same people?

Here are few lessons we learned when we began the search for “Brandless” Employees:

1. Go Brandless to See Talent for Talent:

One of the greatest risks to hiring employees based on where they’ve previously worked is that we might not truly evaluate their work experience. For example, is a managerial level candidate at Facebook really as valuable as a VP at X company? Even job titles can be tricky, so don’t let that sway you either. Focus on job performance and ability to perform the necessary tasks, not just the flashy titles they slap on their resumes.

2. Go Brandless to Remove the Paradox of Choice:

Have you ever walked down the cereal aisle of your grocery store and just stood there dumbfounded? There is one thing we love in America and that’s options. But sometimes too many options can leave us paralyzed and in fear of making the wrong decision. When sourcing candidates for a position, we can often come across the same problem. Simplify your search by only looking at candidates who meet your top requirements. Stick to your guns and don’t settle for less.

3. Go Brandless to Stay Transparent:

No matter what you plan to purchase at Brandless, everything is just $3. By knowing the price in advance, it makes shopping for what you need super simple. In the same way, we should be transparent with our new hires about our budget for compensation. Whether it’s putting a range on the job description or asking candidates their preferred salary, start the conversation early so you don’t waste your time or theirs.

How could your hiring efforts benefit from removing brand bias? What other ways do you see this affecting your recruitment?

Inside #EqualPayDay

Katie Williamson April 4, 2017

Today is Equal Pay Day, which symbolizes how far into the year women would need to work in order to make the same amount as men the previous year. In 2017, that date is April 4th, meaning women would have to work 15 months to make the same as men did in 2016, just 12 months.

Women have been fighting for equal rights for a long time, but these statistics show that the fight is not over. Unfortunately, the wage gap still exists for many women in the workplace.

The Facts:

Women on average lose out on over $400,000 over the course of a 40 year career. ¹
One in eight women are poor. If they were paid the same as men, poverty would drop from 8.2 to 4.0 percent.²
Men are 85% more likely than women to be VPs or C-Suite Executives by mid-career. ³
There are four states (Alaska, Delaware, Michigan and Washington) in which the most relatively common job for men has a median income of over $100,000. There are no states in which the most relatively common job for women exceeds $77,000.⁴

While the problem often seems overwhelming, there are companies who are taking a stand.

The Problem-Solvers:

PricewaterhouseCoopers, a tax and financial services firm, went public with their gender pay gap. After all, admission is the first step to recovery.⁵
In 2015, Salesforce performed a comprehensive analysis of 17,000 employees that led to salary adjustments for 6 percent of their workforce. The result? A 33 percent increase in the number of women who were promoted that year.⁶
More women, like Jennifer Lawrence and Emma Watson, are taking a stand and demanding raises.⁷

It won’t be an easy battle. For women, it starts with doing your research and fighting for what you deserve. But men aren’t exempt. There are plenty of ways to get involved and be a catalyst for changing the way we view compensation in the workplace. One step at a time, we are excited to see people taking a stand and making leaps towards closing the gender wage gap.

Employee Engagement: Myth vs. Truth

Katie Williamson July 28, 2016

These two words are changing everything: “Employee Engagement”

Bombarded with ideas of what employee engagement means, struggle with how to implement this in our businesses. But many of these ideas are not authentic representations of what’s happening in our offices.

We’re debunking the myths employers often believe about Employee Engagement.

Myth: Higher compensation = higher satisfaction.

80% of workers don’t consider money a factor in engagement. While fancy compensation packages work for some, the majority of employees simply aren’t motivated by money.

Truth: Opportunity for growth is essential to employee engagement.

What does work, however, is when employees have a place to grow and learn. Many employees are disengaged because they lack challenging assignments or don’t see how their position plays into the overall mission and vision of the company. By providing a path to success, employers can motivate their employees through a sense of purpose when they walk through the door every day.

Myth: Employees love trendy workplace policies and perks.

We see perks like work from home policies popping up left and right, but is this really what employees want? Often these employees become victims of “out of sight, out of mind” by the very policy meant to incentivize them.

Truth: Employees want to be heard.

While offering remote working perks is great for some, the root of the issue is that employees want to be heard. With increasing diversity, it’s key that employers take the time to listen and understand the challenges of their workforce, and ensure that everyone feels like part of the team.

Myth: Every manager knows what it takes to engage employees.

The Association for Talent Development states that a “New survey finds that most managers enter the role without formal training.” It’s obvious that employee engagement, like other management skills, involves proper training and development which is simply not a focus in many of our business practices.

Truth: Every manager needs to learn how to engage employees.

There are so many things we think about employee engagement that simply aren’t true. As part of your onboarding practice, managers should learn the keys to employee engagement, starting with knowing the difference between employee engagement and employee happiness. New manager? Start here.

Myth: Non-cash rewards don’t work as well as cash.

Think a $50 bill is better than a pat on the back? Yes, there is a time and a place for putting your money where your mouth is; but, research shows that more and more employees are seeking recognition and rewards above monetary compensation.

Truth: Recognition and rewards improves business results.

Bersin & Associates, through extensive research, proved that employers who implement employee recognition practices produce 12 times more business results than their counterpart. This evidence is huge in not only showing the importance of recognition on employee engagement, but also its impact on the overall success of our business.

Don’t let what you think about employee engagement trump the realities of what your employees want.

Are Perks and Benefits the Same Thing?

Katie Williamson July 12, 2016

We love perks so much we named our company after them.

But what are perks and how are they different than benefits when it comes to the workplace?

Benefits

Benefits are supplemental to salary and cover basic needs like health insurance, 401K plans, etc. While benefits are absolutely essential for companies, they also come at a price. Most benefits offered to employees cost the company something, unlike our favorite counterpart, the perk, which costs little to nothing for employers to implement.

Perks

Perks encompass everything from bike racks and lounge areas in the office to catered lunches and oh yeah, exclusive discounts on your favorite brands. While benefits are often costly, perks can be offered at a relatively low cost to employers but offer extreme value to employees. Offering perks alongside necessary benefits and compensation packages creates a powerful force when it comes to ensuring employees stay engaged and motivated in their offices. However, like all things, just making these perks available in and of itself is not enough to sustain and retain employees. As more and more businesses begin offering these incentive programs, competition increases when it comes to recruitment and retention. While nearly unheard of 20 years ago, workplace perks are more and more becoming the norm. Companies like Starbucks, Southwest Airlines, and other PerkSpot clients realize this, and that’s why offering perks are non-negotiable.

All Perks are Not Created Equal

So now the question is no longer, will we offer a perks program, but which program will we choose? Overwhelmingly, employees today request perks that improve their everyday lives, such as free gym memberships or discounts on everyday expenses such as groceries and cell phone plans. These programs are more likely to resonate with employees because they show that the employer is listening. It reaches the heart of what all employees truly desire: to be heard and understood. PerkSpot’s mission is to make that a little easier for employers. We negotiate the discounts so you don’t have to. We provide the tools to communicate with employees on how to use the platform, where to find the discounts, and even deliver the latest and greatest perks right to their inbox.

Want to learn more? Reach out to us at sales@perkspot.com

Don’t just offer perks. Offer the right ones.

Want more insights like these? Fill out the form to the right to subscribe!

Employers

Channel Partners

Merchants

Membership Organizations

Inside PerkSpot

In the News

Careers

Resources

Blog